The world’s most popular cat litter has been on the market for more than 20 years and is now getting a facelift with a new line of cat litter designed to be used in a home environment.
According to Peta.com, the new line, which is called Peta Cat Litter, is a combination of dustless and heavy cat litter that comes with a two-year warranty.
The new Peta Litter will be launched in the UK and Ireland in March 2019.
According to the company, the Peta line will contain a mix of dust-free and heavy litter that is designed to offer protection from allergens and will provide a more consistent and safe environment for cats to play and explore.
“The Peta cat litter is designed specifically for cats that live in indoor spaces and are at high risk of cat bites and/or illness,” Peta said in a statement.
“Our cat litter contains no heavy metal, dust or pet hair and is made with pure recycled materials.
The Peta litter will provide cat owners with a safer and healthier environment, and the Petas Litter can be used by anyone with an indoor cat.”
The new litter will also include a removable dust barrier that will prevent dust from spreading to the surface and the new Petas Teflon coating.
Peta said it will be available in a range of sizes and colours.
It said it has received over 1,000 positive reviews for the Petamax line of litter and Peta’s new line is expected to sell well in the long term.
“We are committed to creating a world where cats are safe, comfortable and free to play in our homes, so we’ve decided to expand the Petallex range of cat-friendly litter with a range for outdoor cats,” Petar added.
“This new line also provides our cat owners a range to choose from, and it’s the perfect solution to help keep their cats healthy and happy.”
In the US, Peta has launched a line of Petamox cat litter with different shades of grey, and plans to launch a similar line in the US in 2020.